Kiara LeBlanc

In this feature of DRVN Stories, we spotlight Kiara LeBlanc, the visionary co-founder and CEO of Lifted Movement, a brand redefining at-home fitness by merging function, aesthetics, and wellness. With a unique approach that intertwines mindful movement and design, Kiara is on a mission to inspire individuals to embrace their health and wellness in small, meaningful steps—one movement at a time. Her story is one of tenacity, innovation, and a deep commitment to helping people live better, healthier lives.

Finding Purpose Through Adversity

Kiara's journey into wellness and fitness didn't start in a gym or through a traditional path. It began with a traumatic event that changed her life forever—a ski accident that led to knee surgery and a long recovery process. This forced her to rethink how fitness could play a more integral role in her life. No longer was it about aesthetics or checking off a box; fitness became about function and reclaiming her body’s strength and mobility.

“The accident made me realize that fitness should be about function, not aesthetics. It’s about building a body that works well and supports everyday life,” Kiara reflects. Through this pivotal experience, she not only found a new purpose in her personal wellness journey but also planted the seeds for what would become Lifted Movement.

The Birth of Lifted Movement: Bridging Wellness and Design

After her injury, Kiara was prescribed a rigorous rehabilitation routine, training five times a day to restore her mobility. During this time, she was frustrated by the unattractive and bulky fitness equipment cluttering her living space. She realized there was a need for functional yet beautifully designed fitness tools—something that would inspire movement without detracting from the aesthetic of the home.

Thus, Lifted Movement was born. Alongside her mum, Kate Ross LeBlanc, Kiara set out to create fitness equipment that was both functional and beautiful, seamlessly integrating into everyday home design. Their goal was simple: eliminate movement procrastination by making fitness tools that are not only effective but also beautiful enough to display proudly.

"I didn’t want my living room to look like a physio gym. So I thought, why can’t we make fitness tools that people actually want to keep out in their home? When it’s in front of you, you’ll use it," Kiara explains.

The result is a line of weights, kettlebells, and other fitness essentials crafted from recycled materials and designed with clean, modern lines. Lifted Movement transforms fitness gear from something people hide away into something that becomes part of the living space, making it easier to integrate movement into daily life.

Ending Movement Procrastination: Fitness for Everyone

A core mission of Lifted Movement is to end movement procrastination. Kiara understands that many people, especially women, feel intimidated by fitness or don’t know where to start. She is determined to make wellness accessible for everyone, no matter their fitness level.

“I want to help people who look at fitness and think, ‘I don’t even know where to start,’” Kiara says. “Part of our mission is to launch products that make it easier for people to train—right in their living room, with no excuse not to.”

This commitment to accessibility extends beyond just the products themselves. Lifted Movement is launching an educational platform to guide people on how to use the equipment safely and effectively, providing support for those who may be hesitant to lift heavier weights or worry about injury. Kiara’s vision is to foster a community where everyone, regardless of experience, can feel empowered to move their bodies in a way that supports their unique goals.

A Lifelong Commitment to Wellness and Empowerment

Kiara’s dedication to helping people feel better stems from her early career at Saje Natural Wellness, the company co-founded by her parents. There, she learned the importance of making wellness accessible and desirable—something she carried forward into Lifted Movement. At Saje, she was determined to make natural products “sexy,” ensuring they weren’t hidden in cabinets but rather part of people’s daily routines.

“At Saje, I wanted to make natural wellness sexy and shareable, something that people are proud to display and use every day. I took that same approach to Lifted. Fitness equipment shouldn’t be tucked away—it should be part of your everyday life,” Kiara shares.

This desire to integrate wellness into daily routines, combined with her personal journey of recovery and rediscovery, has shaped her into the entrepreneur she is today. Kiara continues to use her platform to inspire others, encouraging them to embrace movement in small, intentional ways that lead to long-term health benefits.

Building a Community of Movers

At its core, Lifted Movement is not just about selling products—it’s about building a community centered on wellness, authenticity, and empowerment. Kiara knows that real change happens when people feel supported, both mentally and physically. Her vision for Lifted is to cultivate a space where people of all backgrounds and fitness levels can come together and inspire one another to move, learn, and grow.

“Fitness isn’t about achieving perfection or meeting some unattainable goal. It’s about making movement a part of your life, in whatever way works best for you. That’s why we created Lifted—to support that journey,” Kiara explains.

Her commitment to education and empowerment shines through in Lifted’s future plans, including a personalized fitness app that will guide users on safe movement techniques, tailored routines, and functional strength training to help people move confidently in their own homes.

Looking Ahead: Redefining Home Fitness

Kiara’s ultimate goal is ambitious but clear—she wants to redefine how we think about movement in our homes. “My high-level goal is similar to Microsoft’s ‘a computer on every desk.’ For me, it’s movement in every living room,” she says. “I want people to see their living spaces as places for movement, not just sedentary spaces.”

She envisions a future where home design and fitness coexist, where living spaces are not just for relaxation but for physical well-being. With Lifted Movement’s innovative, beautifully crafted products and educational resources, Kiara is determined to help people embrace movement as part of their everyday lives.

Kiara LeBlanc’s Legacy: Inspiring Change, One Movement at a Time

Through Lifted Movement, Kiara LeBlanc is making waves in the fitness industry by challenging traditional approaches and empowering people to find joy and purpose in movement. Her journey from personal adversity to creating a wellness brand that merges form, function, and beauty is a testament to her resilience, creativity, and passion for helping others.

Kiara’s message is clear: wellness doesn’t have to be complicated or overwhelming. It can be as simple as moving your body in ways that feel good, using tools that inspire you, and integrating movement into your daily life.

“I want to help people realize that movement isn’t just about fitness—it’s about feeling good and living well. One step, one lift, one movement at a time, we can create lasting change,” she says.

Kiara LeBlanc’s story is one of inspiration, showing us that through passion, innovation, and purpose, we can all find ways to move forward—both in fitness and in life.

Written by Anne Riesling, Founder of DRVN - The Agency & Podcast.

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